Entrepreneurship: Building Her Empire
Sommer isn’t just a fitness model—she’s a savvy businesswoman. She’s the founder of “Imaraïs Beauty,” a vegan skincare supplement line, and “Sommer Ray’s Shop,” an activewear and lifestyle brand that merges fashion with function.
Her success isn’t accidental. She’s involved in every step—from design and branding to marketing and community engagement.
Why Her Brands Work:
- She models everything herself, showing the fit and feel in real-time.
- Her audience trusts her because she never promotes products she doesn’t believe in.
- She listens to feedback, evolving her lines based on what her followers want.
Sommer’s business motto is simple: “If I wouldn’t use it, I won’t sell it.”
A Day in the Life of Sommer Ray
Ever wondered what a typical day looks like for someone who balances fitness, fame, and business?
6:30 AM: Wake up, hydrate, journal
7:30 AM: Morning workout (usually lower body or cardio)
9:00 AM: Post-workout meal, emails, social media planning
11:00 AM – 2:00 PM: Photoshoots, content creation, business meetings
3:00 PM: Light lunch, possibly a walk or yoga
4:00 PM – 6:00 PM: Editing videos, more admin work
7:00 PM: Dinner with friends or family
9:00 PM: Skincare, relax with a book or Netflix
10:30 PM: Bedtime (she values sleep!)
Social Media Strategy: More Than Just Pretty Pictures
Sommer doesn’t just post for likes. Her content is designed to connect. Whether she’s joking around, sharing her workout struggles, or dancing offbeat, her authenticity builds deep engagement.
Her key to success on social media?
- Consistency – She posts regularly without flooding timelines.
- Relatability – She doesn’t over-edit or fake perfection.
- Community – She replies to fans, reposts their content, and asks for input.
- Storytelling – Every post has a purpose, a vibe, or a message.
Lessons from Sommer Ray: Her Secrets to a Successful Life
If you ask Sommer what success means, she won’t mention followers or fame. She’ll say success is “being proud of who you are and waking up excited for the day.”
Here are her life mantras:
- “Be authentically you.”
In a world of clones and trends, Sommer stands out by being herself. She’s goofy, imperfect, and proud of it. - “Take care of your body—it’s your forever home.”
She invests in health not for vanity, but longevity and mental clarity. - “Don’t chase fame. Chase passion.”
She started posting fitness videos because she loved fitness. Fame came as a byproduct. - “Rest is productive too.”
Sommer values downtime, meditation, and digital detoxes. Hustle is good, but burnout isn’t. - “Trust your gut.”
From business deals to friendships, she listens to her intuition.
The Takeaway: Why Sommer Ray Resonates
Sommer Ray is more than a fitspo icon. She’s a reminder that you don’t have to fit a mold to be successful. You can be strong and silly. Bold and kind. Focused and free-spirited.
She’s a walking testimony that you don’t need filters to shine. Just sweat, self-love, and a whole lot of heart.